Singapore’s Most Unique Corporate Team-Building Experience
Explore the Stories Behind Asia's Leading Family Enterprises
Tycoon Trails is an immersive learning experience that brings Asia's leading family businesses to life. Available in Singapore and Kuala Lumpur, participants explore iconic business landmarks, uncover entrepreneurial stories, and gain insights into the family enterprises that helped shape the region's thriving economies.
Real Stories Behind Asia's Tycoons
Explore the entrepreneurial journeys, succession decisions, governance challenges, and strategic choices that built some of Asia's most enduring family enterprises.
Learning Beyond the Classroom
Teams collaborate to solve challenges, visit real business landmarks, and uncover the stories behind companies that helped shape Singapore and the wider region.
Business Insights That Last
Participants leave with a deeper understanding of family businesses, entrepreneurship, governance, succession, and the role these enterprises play in Asia's economic success.
How Does It Work?
01
Form Teams
Split into groups and receive your first clue to kick off the trail. A short pre-briefing sets the stage before the race begins.
02
Get Your Clues
Clues and short story videos are sent to your phone, guiding you to each location.
03
Race & Solve
Visit real family business landmarks, solve business-focused challenges, and uncover the entrepreneurial stories behind each location.
04
Win the Game
Teams are scored on speed, teamwork, and problem-solving, with opportunities to earn bonus points through creative challenges.
Tell Us What You Need
Every Tycoon Trail is tailored to your learning objectives.
Whether your focus is family business strategy, entrepreneurship, succession, innovation, or team development, we customise each experience to balance meaningful business insights with engaging collaboration.
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Ready to plan your own trail experience?
From a classroom idea to a city-wide experience, Tycoon Trails was built to bring real business stories to life in a fun and engaging way.
Our Story
How It
Started​​
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Tycoon Trails began as a gamified family business learning experience at NUS Business School, developed by Associate Professor Marleen Dieleman and refined with Mirza across student cohorts.
What It Is
Today
​​
Today, Tycoon Trails brings participants to real family business landmarks across Singapore, combining storytelling, strategic thinking, and interactive challenges to create an engaging way to learn about Asian family businesses.
Why We
Built It
​​​
Family businesses are the backbone of many Asian economies. We created Tycoon Trails to make these businesses, and the strategic decisions behind them, accessible through an immersive, shared experience.
Meet Our Founders
Dr. Marleen Dieleman
Dr. Marleen Dieleman is a professor specialised in family business. She holds the Peter Lorange Chair in Family Business at IMD. Her research focuses on the governance, strategy, and transformation of emerging market enterprises, in particular family business groups in Asia. She is an award-winning teacher and speaker who was selected into the Thinkers50 Radar List 2026. She works closely with Asian families, especially on family governance journeys. Marleen also co-founded the Family Business Chapter at the Singapore Institute of Directors, where she is a fellow. She is based in Singapore.​​​​​​​​​​​
Mirza Muhammad
Mirza Muhammad has been in the finance industry for around four years, with a strong focus on asset management. Alongside his career in finance, he has developed a deep passion for entrepreneurship, particularly in the world of family businesses. Through Tycoon Trails, he hopes to create a platform where people can gain fresh perspectives, learn from real-world experiences, and develop a deeper understanding of the vital role family businesses play in shaping our economy and society.​​​​​​​​
​​​​​​Thaveesha Thenuwara
Thaveesha Thenuwara works in finance and has experience across financial management, commercial strategy, and regional business projects. She enjoys taking ideas from concept to execution, combining analytical thinking with creativity. At Tycoon Trails, she focuses on shaping and growing the initiative, finding new and creative ways to bring the stories of Singapore’s family businesses to a wider audience through fresh and interactive formats.​
