Singapore’s Most Unique Corporate Team-Building Experience
Think Crazy Rich Asians meets Amazing Race - where teams compete, solve clues, and uncover the business empires behind Asia’s biggest fortunes.
Tycoon Trails is an outdoor team-building experience where participants explore Singapore through the lens of its iconic family businesses. Blending storytelling, strategy, and friendly competition, teams race through the city, solve clues, and uncover the real stories behind Asia’s “Crazy Rich” business empires.​ Each location is tied to a real family business landmark, bringing the stories behind Asia’s biggest fortunes to life.
Real “Crazy Rich Asian” Stories
Go beyond fiction and discover the real family businesses, succession stories, governance dramas, and bold decisions behind Asia’s wealth.
Team Bonding That Actually Moves
No awkward icebreakers. Teams walk, compete, solve clues, and collaborate under time pressure.
Learning Disguised as Fun
Participants leave with better business context, sharper regional insight, and a few stories worth retelling over dinner.
How Does It Work?
01
Form Teams
Split into groups and receive your first clue to kick off the trail. A short pre-briefing sets the stage before the race begins.
02
Get Your Clues
Clues and short story videos are sent to your phone, guiding you to each location
03
Race & Solve
Travel to real family business landmarks, solve clues, and take a team photo to unlock the next challenge.
04
Win the Game
Top teams win based on speed and accuracy. Bonus points for the most Insta-worthy moments
From a classroom idea to a city-wide experience, Tycoon Trails was built to bring real business stories to life in a fun and engaging way.
Our Story
How It
Started​​
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Tycoon Trails began as a gamified family business learning experience at NUS Business School, developed by Associate Professor Marleen Dieleman and refined with Mirza across student cohorts.
What It Is
Today
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Today, Tycoon Trails brings participants across real family business landmarks, combining storytelling, strategy, and competition into a fast-paced, engaging team-based experience across Singapore.
Why We
Built It
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We wanted to create something beyond traditional team-building - an experience that is meaningful, engaging, and rooted in real stories and shared experiences.
Meet Our Founders
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Dr. Marleen Dieleman
Marleen is an associate professor at NUS Business School. She teaches and researches on strategy and corporate governance in Asian family business groups. Marleen has over 50 publications to her name, including books, articles in academic journals, book chapters, cases and reports on family business. Her work is featured regularly in international media such as The Economist, The Financial Times, Forbes and local media in Singapore such as Business Times. Marleen teaches family business courses at NUS at BBA, MSc and MBA level and received various teaching awards from NUS. She is a frequent speaker in conferences and has worked with various Asian business families as a consultant, workshop facilitator or board member.
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Mirza Muhammad
Mirza is a graduate from NUS Business School who has a keen interest in entrepreneurship. Having a strong risk appetite has allowed him to seek out opportunities in the F&B and tech sectors. His drive and ability to multi-task efficiently keeps him motivated to excel in these areas but also helps him seek out new opportunities too.
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