Singapore’s Most Unique Corporate Team-Building Experience
Explore the Stories Behind Asia's Leading Family Enterprises
Tycoon Trails is an immersive learning experience that brings Asia's leading family businesses to life. Available in Singapore and Kuala Lumpur, participants explore iconic business landmarks, uncover entrepreneurial stories, and gain insights into the family enterprises that helped shape the region's thriving economies.
Real Stories Behind Asia's Tycoons
Explore the entrepreneurial journeys, succession decisions, governance challenges, and strategic choices that built some of Asia's most enduring family enterprises.
Learning Beyond the Classroom
Teams collaborate to solve challenges, visit real business landmarks, and uncover the stories behind companies that helped shape Singapore and the wider region.
Business Insights That Last
Participants leave with a deeper understanding of family businesses, entrepreneurship, governance, succession, and the role these enterprises play in Asia's economic success.
How Does It Work?
01
Form Teams
Split into groups and receive your first clue to kick off the trail. A short pre-briefing sets the stage before the race begins.
02
Get Your Clues
Clues and short story videos are sent to your phone, guiding you to each location.
03
Race & Solve
Visit real family business landmarks, solve business-focused challenges, and uncover the entrepreneurial stories behind each location.
04
Win the Game
Teams are scored on speed, teamwork, and problem-solving, with opportunities to earn bonus points through creative challenges.
Tell Us What You Need
Every Tycoon Trail is tailored to your learning objectives.
Whether your focus is family business strategy, entrepreneurship, succession, innovation, or team development, we customise each experience to balance meaningful business insights with engaging collaboration.
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Ready to plan your own trail experience?
From a classroom idea to a city-wide experience, Tycoon Trails was built to bring real business stories to life in a fun and engaging way.
Our Story
How It
Started​​
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Tycoon Trails began as a gamified family business learning experience at NUS Business School, developed by Associate Professor Marleen Dieleman and refined with Mirza across student cohorts.
What It Is
Today
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Today, Tycoon Trails brings participants to real family business landmarks across Singapore, combining storytelling, strategic thinking, and interactive challenges to create an engaging way to learn about Asian family businesses.
Why We
Built It
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Family businesses are the backbone of many Asian economies. We created Tycoon Trails to make these businesses, and the strategic decisions behind them, accessible through an immersive, shared experience.
Meet Our Founders
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Dr. Marleen Dieleman
Dr. Marleen Dieleman is a professor specialised in family business. She holds the Peter Lorange Chair in Family Business at IMD. Her research focuses on the governance, strategy, and transformation of emerging market enterprises, in particular family business groups in Asia. She is an award-winning teacher and speaker who was selected into the Thinkers50 Radar List 2026. She works closely with Asian families, especially on family governance journeys. Marleen also co-founded the Family Business Chapter at the Singapore Institute of Directors, where she is a fellow. She is based in Singapore.
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Mirza Muhammad
Mirza is a graduate from NUS Business School who has a keen interest in entrepreneurship. Having a strong risk appetite has allowed him to seek out opportunities in the F&B and tech sectors. His drive and ability to multi-task efficiently keeps him motivated to excel in these areas but also helps him seek out new opportunities too.
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Thaveesha Thenuwara
Thaveesha graduated from NUS Business School and currently works in the finance industry. With experience across regional projects, leadership initiatives, and business strategy, she enjoys combining creativity with problem-solving to build engaging experiences. Through Tycoon Trails, she aims to showcase the stories and legacies behind family businesses in a fresh and interactive format.
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